Auto Boland marked an exciting new chapter in its legacy on Wednesday, December 11th, with the grand opening of its new Alfa Romeo dealership, located at the Cork Road Roundabout, Butlerstown, Waterford. The event was attended by industry leaders and local dignitaries, making it a memorable evening filled with celebration and anticipation for what the future holds.The event featured inspiring speeches, with Sean Connick, former Fianna Fáil Minister of State, reflecting on his family’s deep connection to the automotive world. Sean captivated the audience with personal stories about his father, John Connick, who began his journey in the automotive industry at a dealership in Ballybricken before establishing his own dealership in New Ross in the late 1970s. His heartfelt memories highlighted the rich history of Alfa Romeo in Ireland and how his father collaborated with Auto Boland in the early 1990s.Anthony Boland Jnr., General Manager of the new Alfa Romeo dealership, expressed his gratitude for the efforts of everyone who contributed to bringing this new dealership to life. He spoke with great excitement about the future of Alfa Romeo in Waterford, sharing his pride in the project and joking that now that the dealership is complete, he’d have something new to talk about at family gatherings.John Saunders, Managing Director of FCA Brands at Gowan Auto, also shared his excitement for the future of Alfa Romeo in Waterford. He spoke of the long and successful partnership between Gowan Auto and Auto Boland and how this dealership represents a fresh and exciting chapter for Alfa Romeo in the region.Hugo Semichon, representative from Stellantis, also attended and spoke passionately about Alfa Romeo’s legacy and the brand’s commitment to performance, luxury, and innovation. He highlighted Alfa Romeo’s ongoing advancements in automotive technology, particularly in electrification and sustainability, ensuring that the future of motoring remains exhilarating and cutting-edge.A memorable highlight of the evening was when Hugo Semichon officially cut the ribbon, declaring the dealership open and welcoming the future of Alfa Romeo to Waterford.Guests enjoyed a delightful atmosphere with live music by the Libra String Quartet and indulged in authentic Italian-inspired food and drinks, prepared by the talented local catering duo, Eamo & Ró from Kilmacthomas.This new dealership is not just a facility; it is a commitment to enhancing the customer experience. With dedicated spaces for Alfa Romeo, exceptional customer service areas, and a sleek, modern design, Auto Boland is proud to offer Waterford a state-of-the-art space to explore and experience the Alfa Romeo brand.This milestone marks another significant achievement for Auto Boland, building on over 100 years of automotive expertise and its deep commitment to the community in Waterford. The future of Alfa Romeo in the region has never looked brighter, and Auto Boland is excited to continue driving innovation for years to come.